The Purple Cow
The Purple Cow is a highly recommeded book written by Seth Godin*. It is not about being good or better - it is about being REMARKABLE and is a fantastic read for anyone who wants to produce products or services that have a real potential to sell or even go viral …
… after you have seen many cows you probably won’t notice the next one - unless it is PURPLE.
I love this analogy and that’s why I have chosen that icon for my Product Promotion & Advertising section. I can support you with remarkable photography in order to establish your Purple Cow!
My work is all about making your Products and Services remarkable
*You can get the book e.g. from Amazon.