HG Adelmann Photography

How Photography helps the Promotion of remarkable Products and Services

You have a remarkable brand and want to promote it successfully with the support of individual pictorials? In advertising and promotion, photos carry messages to create interest and desires. Photographs are much more quickly scanned and interpreted by the human visual system than text. Photos transport complex messages such as positive mood and trust, they can evoke feelings of warmth, summer, weekend, holidays … Some messages even reach the subconscious mind. Whatever your requirements are, we will support your first class content with compelling imagery. HG Adelmann Photography develops a winnig concept with you that best fits the need of YOUR product in the view of the customer, the market, the competition, and the intended season for promotion. READ MORE about my FIVE SOLUTIONS to Product & Service Promotion ...

Why individual pictorial messages for your brand promotion are so important

Promotions for products in the fashion-, cosmetics- or the automotive industry produced iconic photographs that became almost eternal trusted and recognised brand representations. Timelessness and emotionalism are strong features of such brands which have been successfully installed and promoted through highly individual photography. Have you ever thought about using stock photos in the promotion of your products and services? It is not recommended to use stock photos! You want your brand to be remarkable and not using a pictorial that reflects the uniform style of a stock photo agency. Nor do you want the picture that you have associated with your brand pop up upon web search multiple times with multiple brands. Whilst the initial cost to create unique pictorial messages for your advertising might be higher, the license costs for stock photos ramp up over time - and at the same time the picture gets even more used used by others. HG Adelmann Photography develops a unique and strong pictorial message for your product or service promotion that has the potential to become iconic. Further thoughts on the negative effect of stock photos on your brand can be found here …

Promoting remarkable brands with individual photography has a measurable impact

In our fast-paced world, visual content is being recognised much quicker by the user than text. This is the underpinning human physiology ad psychology that explains the success of platforms such as Instagram. Tailored quality photographs have the potential for becoming viral in social networks and other online communities and remarkable brands will benefit from it. According to recent research with Twitter and Facebook users, favorable responses increase by 40% - 65% for those who use visual content in their posts (Regina Luttrell: Social Media - How to Engage, Share, and Connect, Third Edition). The same is true for product & service promotion in other channels.